Nurrk isn't (just) a clothing brand. It's Alex Sesé's laboratory of ideas and style, a space where fashion becomes a platform. Clothes are born here, of course, but also communities, unlikely collaborations, and the promotion of a new generation of Spanish creative talent.

From Urrea de Gaén (both pronounced correctly with the "E") to New York, where Alex also feels at home, Nurrk is that midpoint between the local and the global, between origin and future. And the name itself says it all: Nurrk is the blend of those two worlds that have seen her grow as a creator.

Nurrk is a 100% atypical Spanish project. Rooted in roots, with humor, with truth. It speaks to our everyday life, to a Spain filled with art and creativity, increasingly conscious, more human, and more collaborative. It's home to Holy Week, village festivals, games of guiñote, and also the Olsen sisters (muses and essential members of our Nurrk Lab). Where there's no fear of doing things differently. Because from this corner of Teruel, we can also build the emerging design of the future. And yes, we'll do it our way. With a big accent (on the E).

Producing in Spain is a decision that's as beautiful as it is complicated. Although we come from a land with a powerful textile tradition, the truth is that few workshops remain today.

Those who endure are small, family-owned, with knowledge passed down from generation to generation. In a global retail model that produces (almost) everything overseas, opting for local products is swimming against the tide. But that's precisely where we find value: in looking into the eyes of the sewer, in understanding the true rhythms of a garment, and in knowing that every stitch has a name.

That's why our productions are very, very limited. And yes, sometimes they may include a small mistake: a label sewn inside out, a loose thread, a button a little loose... but for us, those details aren't mistakes. They're signs that there are people behind it. And that's exactly what we want to protect and foster: the community.

Doing things right at home isn't easy, but it's what gives meaning to what we do. And it's what makes us proud to stamp our labels with the words "Rooted in craft. Grown in community. Born in ZAZ."